Why Olde Naples Always Feels Like Home
Living and working in downtown Naples, I often find myself telling clients that Olde Naples is what classic Naples feels like. The neighborhood gives you that small town coastal Florida vibe with a touch of upscale charm. You are within walking distance of the beach, boutiques, art galleries, cafes, world class restaurants, and casual hang outs. Think midday strolls for gelato or sunset walks to the pier.  Everything feels walkable and convenient. You do not need to hop in the car to enjoy a great meal, do a little shopping, or hit the beach. Olde Naples is compact and connected.  Olde Naples offers a true sense of place. Between the historic architecture, the palm lined streets, and the coastal breezes, it feels more like a European seaside village than a typical Florida suburb.  For me as a Realtor whose office sits just blocks away, I love showing homes here. It makes it easy to meet clients, walk them through the neighbo ...

Naples Market Report – May 2025
Published on June 20, 2025 by Mike Shoaff
Here’s your May 2025 Naples market update. And let’s clear this up right out of the gate—Naples isn’t sliding into the Gulf, no matter what the headlines suggest. But I won’t sugarcoat it. The market has been flip-flopping more than a tourist in beach sandals. Let me break down what I’m seeing on the ground, in the numbers, and behind the scenes.
Let’s Start with the Usual Delay
This update covers May stats because real estate data always trails by about a month. Closings need to be processed and recorded before we get a clear and accurate picture. So no, we’re not behind. We’re just being precise.
Market Mood: Buyers Are Wary, But Naples Still Shines
Buyer confidence is uncertain. Many are taking a pause. Economic factors like tariffs, global tensions, and interest rate concerns are keeping people cautious. Even our steady Canadian buyers ars ...

Naples FL Real Estate Agent Mike Shoaff Reveals Emerging Real Estate Trends for 2025
Naples, FL
As 2025 progresses, the real estate markets in Collier and Lee counties are experiencing significant shifts, offering new opportunities for buyers and sellers. Naples FL real estate agent Mike Shoaff, a trusted REMAX agent in Naples FL with RE/MAX Hallmark Naples, shares critical insights into emerging trends that are shaping the region’s real estate landscape.
Collier and Lee County Market Updates from a Naples FL Realtor
In Collier County, inventory has surged 27% year-over-year, giving buyers more choices and slowing the rapid sales pace of recent years. The median single-family home price remains steady at approximately $850,000, but condo prices have declined 6.5%. The average days on market has risen to 92 from 68 a year ago, with over 40% of sales closing below the original list price. “Accurate pricing is essential in today’s market,” said Shoaff, a Napl ...

Collier County: A Top Retirement Destination in Florida

As a long-time REMAX agent in Naples, Florida, I’m not surprised that Collier County continues to rank among the best places to retire in the Sunshine State. With its breathtaking Gulf Coast beaches, vibrant communities, and endless recreational opportunities, it’s easy to see why so many retirees choose to call this part of Southwest Florida home.

In a recent survey conducted by SmartAsset, Collier County earned the sixth spot on the list of top retirement destinations in Florida. This recognition further highlights the area’s appeal for those looking to enjoy their golden years in paradise.

What Makes Collier County a Great Place to Retire?

Several factors contribute to Collier County’s high ranking, including:

• Low tax burden
• Top-notch medical care
• Abundant recreational opportunities
• A wide range of active retirement communities

These elements combine! ...

Naples, FL (June 26, 2022) – Overall home inventory in Collier County was up 59% in May 2022 compared to May 2021, according to a market report from the Naples Area Board of Realtors (NABOR). In addition, pending sales and overall closed sales were down 36% and 25%, respectively, while new listings increased 8%. The median closed price increased 40% from May 2021 to $608,000, with homes staying on the market for an average of 16 days.

“Inventory has been rising since December,” said Mike Shoaff, REALTOR at REMAX in Naples. “By the end of May, our inventory in Naples has nearly doubled since the same time a year ago. And if you include the 889 homes that had a price reduction in May to this inventory mix, then we’re in good shape heading into summer. Price reductions are basically like new listings because the home’s new price point becomes a new opportunity to a larger pool of buyers.”
Though many of the brokers reviewing the repo; ...