Why Naples, FL Is the Hottest Real Estate Market in 2025

By Mike Shoaff, REALTOR® – REMAX Hallmark, Naples, FL

If you've been paying attention to real estate headlines lately, you’ve probably noticed that Naples, Florida keeps popping up—and for good reason. Naples has quietly become one of the most sought-after markets in the country, and in 2025, it’s gaining serious momentum. As a Naples real estate agent who has lived and worked here since 1997, I can tell you this city has never seen the level of attention it’s getting right now.

This year, we’re seeing a combination of high-profile buyers, lifestyle seekers, and investors all turning their focus toward the Naples FL real estate market. From luxury waterfront estates to new construction homes east of 75, there’s something here for every buyer. The best part? The market is starting to shift in a way that gives buyers more opportunity.

Why So Many People Are Buying Homes in Naples Right Now

Over the past year, Naples has attracted a wave of high-net-worth individuals. Wealthy buyers from the Northeast, Chicago, and California are moving here not just for the sunshine, but for privacy, lifestyle, and the tax benefits Florida offers. Recent national coverage even compared Naples to Palm Beach, calling it the quieter alternative that still delivers on luxury.

But it’s not just billionaires making a move. I’m also working with buyers looking to relocate, retire, or invest in a second home. What’s different this year is that the market is no longer overheated like it was in 2021 to 2024. That’s created a great opening for buyers who were previously priced out or hesitant.

2025 Market Update: A More Balanced Naples Real Estate Market

According to the latest data from the Naples Area Board of Realtors, inventory is up significantly compared to last year. Active listings rose more than 33 percent year-over-year. That means buyers finally have more choices and a little more time to make decisions.

The median price in Naples is holding steady around $620,000, and we’re seeing homes stay on the market a bit longer—around 71 days on average. For serious buyers, that creates more room to negotiate and a better chance to find the right fit.

Closed sales also jumped seven percent in the first quarter of 2025, a strong sign that more buyers are jumping off the sidelines and making moves. This is what a healthy, balanced market looks like—and it’s a good place to be whether you're looking for a primary home, second home, or investment property.

Why Naples Continues to Stand Out

People choose to buy a home in Naples FL because of the lifestyle. From award-winning beaches and top-ranked golf to a vibrant restaurant scene and beautiful natural spaces, there’s no shortage of reasons to call this place home.

Combine that with no state income tax, excellent schools, and a strong local economy, and it’s clear why Naples keeps climbing the list of best places to live in Florida.

Let’s Talk About Your Next Move

If you’ve been thinking about buying in Naples, this year might be your best opportunity in a while. Whether you’re new to the area or already local, I’d be happy to help you understand where the market is heading and how to make a smart purchase.

Feel free to reach out anytime for a conversation or to schedule a tour. I’m here to help you navigate the Naples real estate market with confidence.