FOR IMMEDIATE RELEASE: February 21, 2025

Naples, FL

The Naples real estate market began 2025 with promising trends for both buyers and sellers, according to the latest Market Report from the Naples Area Board of REALTORS® (NABOR®), which tracks home listings and sales in Collier County (excluding Marco Island). Naples FL real estate agent Mike Shoaff, a trusted REMAX agent in Naples FL with RE/MAX Hallmark Naples, highlights key opportunities in this dynamic market.

January 2025 saw a 12% year-over-year increase in closed sales, with 551 transactions compared to 492 in January 2024. The median closed price rose 9.4% to $659,000 from $602,000, reflecting robust demand. “The notable 22.6% increase in new listings demonstrates strong seller confidence,” said Jillian Young, President of Premiere Plus Realty. “Buyers are benefiting from more options than they’ve seen in the past five years.”

Market Trends and Insights from a Leading Naples FL Realtor

Mike Shoaff, a premier Naples FL realtor, notes that homes are spending more time on the market, with average days on market rising to 92 days from 61 in January 2024, though still below the pre-pandemic average of 107 days. “Out-of-state buyer activity has slowed slightly due to softer northern markets,” said Shoaff, a REMAX agent in Naples FL. “However, Naples’ real estate market remains strong as we move further into 2025.”

Pending sales dropped 8% to 933 contracts from 1,010 the previous year, reflecting cautious buyer behavior. Rising interest rates, now at 6-7%, have prompted a 39.5% surge in inventory to 6,808 active listings from 4,881, creating a more balanced market. “Sellers with low mortgage rates hesitated earlier, but new listings surged as 2025 began,” said Wes Kunkle, President of Kunkle International Realty.

“If your home isn’t attracting showings, it’s likely priced above market,” advised Shoaff, a seasoned Naples FL real estate agent. “Buyers are mindful of costs like insurance and taxes. Sellers should partner with a knowledgeable Naples FL realtor to price competitively.” January saw 2,668 price reductions, underscoring the need for strategic pricing.

Market Segment Highlights

• Single-Family Homes: Closed sales increased 20.9% to 301, with a median closed price of $800,000, up 6.7% from last year.

• Condominiums: Closed sales rose 2.9% to 250 units, with a median closed price of $466,000 (down 2.7%) and inventory up 48.7% to 3,584 units.

• Affordable Options: Properties priced at $300,000 and below saw an 84.3% inventory increase, offering entry-level opportunities.

• Luxury Market: Listings in the $5 million+ range grew nearly 20% to 499 active listings.

Geographically, North Naples (zip codes 34109, 34110, 34119) saw a 5% sales increase, with single-family home prices up 13.4% to $730,000. Central Naples condominiums experienced a 13.5% price decline to $311,250.

Guidance from a Top REMAX Agent in Naples FL

“Sellers with significant equity gains can still capitalize on favorable prices,” said Mike Shoaff, a leading REMAX agent in Naples FL. “However, with rising inventory and price adjustments, strategic pricing and flexibility are essential to attract buyers.”

Whether buying or selling, partnering with a local expert is critical. Mike Shoaff, a trusted Naples FL real estate agent with RE/MAX Hallmark Naples, offers tailored advice and market insights to help clients succeed. Contact him at napleshomesearcher.com or call (239) 298-9903 to navigate Naples’ evolving real estate market.

Mike Shoaff, REALTOR – REMAX Hallmark, Naples, FL
625 9th St N, Unit 203
Naples, FL 34102
(239) 298-9903

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